![]() Keep your mind sharp and your eyes on the prize with a hit of Guava. Nothing worth having comes easily, whether you're firing up new beats or owning the game - Rockstar Punched Tropical Guava energy drink delivers the tropical boost you need to get through the day. Revitalise your day with added Caffeine and B Vitamins mixed with Taurine, Guarana and Ginseng. When it's time to step up, reach for a Rockstar Punched Tropical Guava flavoured energy drink. ![]() To view the 30-second spot featuring Vic Blends, which will kick off the “Poder Para Mi Gente” (“Power for My People”) campaign on May 16, please visit Poder Para Mi Gente.Details Tropical Guava flavoured energy drink, with added: ![]() The limited-time offering can be found at select retailers and on now. Available in Strawberry and Pineapple flavors, the unique can design was influenced by the traditional hand-painted signs found at taquerias and food trucks. Rockstar Punched Aguas Frescas offers energy to get through the day with 160mg of caffeine, no artificial sweeteners, and has real fruit juice. The latest addition is available in two bold, fruit-forward flavors inspired by the freshness found in aguas frescas – combining Hispanic tradition with Rockstar Energy innovation. I hope this campaign reminds the community that anything can be achieved when we uplift and work together.”Īlma, Rockstar Energy’s Hispanic creative agency, was inspired to take a documentary-style approach to the campaign. Alongside the new campaign, Rockstar Energy is launching the new Rockstar Punched Aguas Frescas, an energetic take on a mercado classic. “I’m continually inspired by my Latino community and want to celebrate their success stories and journeys, so I partnered with Rockstar Energy. “My parents taught me at a very early age how important hard work is if you are going to turn your dreams into a reality,” Vic Blends says. Vic now uses his platform to give back to his community through his philanthropic efforts, including Vic Blends Academy, an online curriculum educating on barbering techniques and tips for succeeding in the industry. A hustler himself, Vic Blends took his passion for cutting hair in his mother’s garage to become one of the industry’s most renowned barbers. “ Poder Para Mi Gente,” directed by Rocio Crudo, features Victor Fontanez, professionally known as Vic Blends, who rose to popularity by cutting hair in exchange for good conversation. “This is only the beginning for the brand as we continue to explore innovative ways to expand the energy category and support local communities.” With this campaign, we applaud those who work tirelessly for their success and give back to their communities to help them succeed,” said Fabiola Torres, PepsiCo General Manager and Chief Marketing Officer of the Energy Category. “This is a huge moment for Rockstar Energy Drink, which has a long heritage of creating beverages that Hispanics love. This first-ever Hispanic equity campaign for the brand spotlights young Hispanics inspired by their heritage and embodies Rockstar Energy’s hustle mentality. As part of a long-standing commitment to celebrating the Hispanic community, Rockstar Energy Drink has unveiled its new ad campaign, Poder Para Mi Gente (Power for My People), a platform designed to empower a new generation of hustlers who work hard to give back to their local communities.
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